FREE SHIPPING OVER $150 AUSTRALIA WIDE โ˜… EVERY ORDER HELPS CLEAN AUSSIE BEACHES โ˜…
FREE SHIPPING OVER $150 AUSTRALIA WIDE โ˜… EVERY ORDER HELPS CLEAN AUSSIE BEACHES โ˜…

Made For The Coast

Soft cotton feel

Relaxed fits

Coastal prints

18 hand

Hand Designed in Melbourne 

Made for repeat wear.

Easy everyday pieces, relaxed fits and coastal graphics โ€” made to be worn on repeat.

Shop the range

18 feather

Quality feel

Midweight and heavyweight fabrics across the range.

18 hand

Relaxed fits

True to size, or size up for a looser fit.

18 anchor

Coastal details

Surf-inspired graphics, hibiscus prints and everyday essentials.

Customer Reviews

Overall rating: 5 / 5 from 25 reviews.

Customer photo review of Surf Knit Ocean Blue

The knit is genuinely the most comfortable, warm and heavyweight material ever. Awesome to wear on a cold winters day but also on a lovely day down the beach/countryside. Very happy with the fitting, I would size up as they do run a bit small (Iโ€™m usually a medium and 5โ€™9) and got a large. So stoked with how it turned out and keen to see whatโ€™s next for Pure Surf ๐Ÿ’™

Surf Knit Ocean Blue

Store owner replied: Thank you so much Cooper!! The flicks are sickk much love โค๏ธ

Customer photo review of Vol. 2 Hibiscus Oversized Hoodie Grey

i absolutely love being an ambassador for this brand, the amount of new people u get to involve yourself with is amazing, eveyone is so kind and genuine, plus you get to have exclusive access to new merch and you get to have a say on what you like and dislike in the production phase, i highly recommended!!!

Vol. 2 Hibiscus Oversized Hoodie Grey

Iโ€™ve been needing something like this for my keys for ages and I found this and itโ€™s perfect. Great material and quality and I have a feeling will last quite a while. Very happy with the purchase 10/10 would recommend

Pure Surf Keychain w/ Carabiner

Great quality, great simple design. Great pricing as well. Troys helpful as well if you have any issues. Iโ€™ll be sure to order from pure surf again.

Grey & Blue Hibiscus Hoodie

love them, there so good to swim in at the beach or at a mates pool.

Pure Surf Sunset Boardshorts

Super comfy, love the design, my favourite hoodie

Hibiscus Hoodie Blue

I absolutely love the quality of the shirt, and it fits so well. The design is super cute, and the material is soft and comfy! The team is incredibly supportive, and this brand truly cares about making quality products.

Vol. 2 Hibiscus Oversized Hoodie Grey

Love the material, the fit of it and all round the shirt. Definitely the best shirt I own now!

Two Panel Grey Tee

I absolutely love the length and the shape of these boardies, gonna be wearing them the rest of summer! The designs are really cool too, I love hibiscusโ€™s ๐Ÿคฉ

Pure Surf White & Black Boardshorts

This tee shirt is incredible !! I love it, colours are great and the matter il amazing too !! I recommend this brand sooo much !!

Two Panel Tee โ€“ Coastal Blue

Ordered for a Christmas present. Excellent communication regarding postage. Items ordered were great - perfect fit and looked fabulous!

Cropped Oversized Button Up Shirt Blue

I ordered a tee shirt and jumper from pure surf. I was so happy with the service and how quickly it came. The quality of both my items are amazing and im really impressed with the brand itself. Highly recommend.

Vol. 2 Hibiscus Oversized Hoodie Grey

im so grateful to be apart of the ambassador program. The people involved are absolute legends, the quality ,designs ,effort and time that pure surf puts into their products is unreal! canโ€™t wait for the future of this amazing surf brand.

Vol. 2 Hibiscus Oversized Hoodie Grey

Absolutely loveeee the clothing at pure surf! Itโ€™s amazing quality and also looks great as well. Definitely would recommend!

Vol. 2 Hibiscus Oversized Hoodie Grey

loved everything i bought and everything arrived so fast. love the community of this brand and definitely would recommend to anyone.

Vol. 2 Hibiscus Oversized Hoodie Grey

Its perfect for my waterbottle and keys really appreciate you guys making these ๐Ÿค™๐Ÿค™๐Ÿค™

Pure Surf Keychain w/ Carabiner

Quick answers before you buy

Sizing, care and shipping at a glance.

Fit

Care

Orders

How do the sizes fit?

Most pieces are true to size; size up for oversized. Each product page has measurements.

How do I wash my gear?

Sweatpants: machine wash 30ยฐC, tumble dry low, no bleach, no ironing on prints. Check product pages.

Do you ship worldwide?

See shipping options at checkout for your location.

Where are you based?

Designed in Melbourne.

Are the tees limited runs?

The Two Panel Grey Tee is a limited run.