Pure Surf | Independent Surf Brand

MADE FOR ENDLESS SUMMERS

FOUNDED AT 14 ON THE AUSTRALIAN COAST

Best Sellers

Cropped Oversized Pure Surf Button-Up BLUE

Cropped Oversized Pure Surf Button-Up BLUE

Regular price $50.00 AUD

Regular price ~~$49.99 AUD~~ Sale price $50.00 AUD
Vol. 2 Hibiscus Oversized Hoodie Grey

Sale

Vol. 2 Hibiscus Oversized Hoodie Grey

Regular price $79.99 AUD

Regular price ~~$100.00 AUD~~ Sale price $79.99 AUD

Sale
Grey & Blue Hibiscus Hoodie

Grey & Blue Hibiscus Hoodie

Regular price $85.00 AUD

Regular price Sale price $85.00 AUD
Pure Surf Ocean Blue Boardshorts

Pure Surf Ocean Blue Boardshorts

Regular price $69.99 AUD

Regular price Sale price $69.99 AUD
Two Panel Grey Tee

Two Panel Grey Tee

Regular price $40.00 AUD

Regular price Sale price $40.00 AUD
Pure Surf White & Black Boardshorts

Pure Surf White & Black Boardshorts

Regular price $69.99 AUD

Regular price Sale price $69.99 AUD
Pure Surf Corduroy Hat

Pure Surf Corduroy Hat

Regular price $39.99 AUD

Regular price Sale price $39.99 AUD
Two Panel Tee – Coastal Blue

Two Panel Tee – Coastal Blue

Regular price $40.00 AUD

Regular price Sale price $40.00 AUD
Pure Surf Sunset Boardshorts

Pure Surf Sunset Boardshorts

Regular price $69.99 AUD

Regular price Sale price $69.99 AUD
Hibiscus Hoodie Blue

Sale

Hibiscus Hoodie Blue

Regular price $85.00 AUD

Regular price ~~$100.00 AUD~~ Sale price $85.00 AUD

Sale

New arrivals

Oversized Pure Surf Hoodie

Oversized Pure Surf Hoodie

Regular price $80.00 AUD

Regular price Sale price $80.00 AUD
Pure Surf White Button-Up Shirt – Lightweight, Summer

Pure Surf White Button-Up Shirt – Lightweight, Summer

Regular price $50.00 AUD

Regular price Sale price $50.00 AUD
Pure Surf Ocean Blue Boardshorts

Pure Surf Ocean Blue Boardshorts

Regular price $69.99 AUD

Regular price Sale price $69.99 AUD
Pure Surf Sunset Boardshorts

Pure Surf Sunset Boardshorts

Regular price $69.99 AUD

Regular price Sale price $69.99 AUD

Our Story

Pure Surf started in 2023 from a tiny bedroom in Melbourne no fancy setup, just a 14-year-old kid sketching logos, packing orders after school, and dreaming of building a surf brand that actually felt like the coastal lifestyle we all love.

Hats

Hats
Boardshorts

Boardshorts
Shirts

Shirts
Hoodies

Hoodies
Stickers & Accessories
Small accessories, big Pure Surf energy 🌊Stickers for your gear, keychains for...

Stickers & Accessories

Why Pure Surf

High Quality Gear

Our stuff’s built to last. Comfort, style, and durability, we got you covered in the surf and on the streets

Rubbish Removed every order

Every order helps clean up the ocean. Small marginsgoes towards Tangaroa blue (aussie base)

Designed In Melbourne

Melbourne’s surf culture in every stitch. Pure Surf’s for the crew who live and breathe the ocean.

Join the Crew

join the crew and become an pure surf ambassador. click here

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Become an Ambassador

Join our crew of coastal driven legends
We’re building a team of teenagers who live for the beach, back the Pure Surf vibe, and love repping the coastal lifestyle. If that sounds like you we’d froth to have you on the team.

We Back the Ocean

We're proud partners of Tangaroa Blue Foundation an Aussie nonprofit cleaning up marine debris and protecting our coastlines. Every order you make helps fund beach clean-ups, plastic tracking, and ocean education through the Australian Marine Debris Initiative.